Moloco Marks 10 Years in AdTech with $2B Valuation

Philip Lee -

Seoul, South Korea - Moloco, an ad-tech company founded in 2013, recently celebrated its 10th anniversary, marking a significant milestone in the industry. 

Why It Matters:

The company's evolution and impact on the industry, particularly in machine-learning-powered advertising, make it a notable player in the global tech market.

The Key Points

  • Moloco has reported 14 consecutive quarters of profitability and reached a $2 billion valuation.
  • The company's workforce has doubled to more than 500 employees in the past year.
  • Essential products include the MOLOCO Cloud DSP and Retail Media Platform, vital to this year's business expansion.
  • Moloco's growth strategy is to leverage its global offices to increase competitiveness and help South Korean clients expand internationally.
  • As critical metrics for measuring the performance of mobile app performance marketing, South Korean marketers prioritize Customer Acquisition Cost (CAC) at 32.2% and Average Revenue Per User (ARPU) at 30.8%.

What They Say:

Co-founder and CEO of Moloco, Ikjin Ahn highlighted the company's journey and plans at a press event held at the Josun Palace Hotel in Seoul. 

He emphasized the importance of a collaborative growth environment for 2024. 

Daisuke Yokokawa, Vice President of Global Marketing, said 

I consider South Korea a mature market. This is reflected in the fact that the need to acquire high-value users is relatively high at 26% when choosing a mobile app performance marketing solution compared to other participating countries. 

What Comes Next: 

Moloco plans to continue leveraging its machine learning and data analytics expertise to support its clients' global expansion. 

Moloco's recent secondary equity offering, which included investments from Fidelity Management & Research Company and EDBI, resulted in a valuation increase of more than 40% to $2 billion. 

In addition, the company's focus on acquiring high-value users in the mobile app performance marketing sector, particularly in South Korea, aligns with the global trend of emphasizing digital marketing efficiency. 

58.2% of South Korean companies are increasing their performance marketing share of overall mobile ad budgets.