Naver Cloud AI Video Service Cuts Editing Time by 93%

Seoul, South Korea - Naver Cloud Platform introduced an artificial intelligence-based video analysis service at the KOBA 2025 broadcasting exhibition in Seoul on Wednesday.

The MAIU (Media AI Understanding) service analyzes video content to extract metadata and enables text-based searches for specific scenes within footage.

The technology is currently in closed beta testing with domestic broadcasters and partner companies, with a commercial launch scheduled for next month.

The system processes video elements, including people, actions, backgrounds, and audio, to generate searchable data.

According to the company, users can locate footage by entering text queries such as "wine glass scenes" or "protagonist running scenes. "

Naver Cloud Platform stated that the service reduces editing time from traditional processes.

The company cited an example of a variety program production involving 3,600 minutes of raw footage captured across multiple cameras.

Conventional editing teams require 32 hours over three to four days for analysis and preliminary editing, while MAIU completes the process within two hours.

The technology operates through scene-based analysis rather than individual frame detection.

Company representatives stated that this approach analyzes meaningful content segments instead of isolated frames, providing a more practical application for editing workflows.

The platform integrates MAIU with mobile live streaming and video-on-demand services within a unified system.

Additional capabilities include real-time translation, subtitle transmission, beauty filters, avatar generation, and automated short-clip creation.

The service launch occurs as media organizations increasingly adopt AI-powered automation for content production workflows amid growing demand for video content across digital platforms.