Naver Opens Beta Testing for AI Shopping Ad Platform

Seoul, South Korea - Naver Corp said Thursday it has launched open beta testing for an artificial intelligence system designed to automate shopping advertisement operations across its digital platforms.

The company said in its press release that the ADVoost Shopping platform handles campaign setup, product integration, and ad placement decisions without requiring advertisers to manually oversee them.

The system is available to merchants who sell products through Naver's shopping service.

Under the automated approach, the platform connects to all products that advertisers have listed on Naver Shopping and selects promotional materials for display to users.

This removes the need for advertisers to manually configure campaigns, analyze audiences, or replace creative content, functions that previously limited advertising to select products.

The system consolidates search and display advertising into unified operations, placing shopping advertisements across Naver's integrated search, shopping search, main page, content services, and news sections.

Naver tested the platform with 40 companies across electronics, cosmetics, fashion, and food industries for approximately one month before the public launch.

According to the company, participating advertisers recorded improved return on advertising spend and conversion rates compared to previous performance.

The launch extends Naver's ADVoost technology initiative, introduced in 2024, to integrate artificial intelligence across advertising functions.

The broader program targets automation of audience targeting, creative development, and campaign management through data analysis systems.

The company plans to expand advertisement placement beyond its services to include external media properties.

Naver indicated it will introduce additional automated solutions, including search-focused content delivery, creative material generation, and audience targeting expansion based on user behavior analysis.

The company did not specify launch timelines for these additional functions.