Musinsa Standard to Open Second Shanghai Store in March 2026

SHANGHAI, China — Musinsa said Thursday it would open a second "Musinsa Standard" store in Shanghai, expanding its presence in the Chinese market less than a year after entering it.

The new location, in the Nanjing East Road commercial district, is expected to open in late March. It follows the brand's first Shanghai store on Huaihai Road, which opened last year.

The two-floor space covers approximately 660 square meters and features an exterior media facade and exhibition-style displays inside.

The company said product selection for the new store would draw on sales and consumer data from its Huaihai Road location.

Musinsa said it planned to expand to other Chinese cities, including Hangzhou, in the first half of 2026.