Naver Launches Ad Program for SMEs With KRW 500K Credits

Seoul, South Korea - Naver Corp said on Friday it has introduced a program providing advertising coupons and consulting services to small and medium-sized enterprise advertisers who operate campaigns without agency assistance.

The South Korean internet company said it would provide coupons worth up to KRW 500,000 (US$352) to new advertisers, reimbursing spending incurred within 30 days of initial billing, according to a statement.

The coupons apply to four advertising products: Power Link, Shopping Search, Power Contents, and Place.

New advertisers will be enrolled automatically without a separate application, Naver said. The program targets businesses lacking advertising operational knowledge, the company said.

Naver said the initiative is part of its Impact Program, under which the company has allocated a one trillion won fund through 2030 for small and medium-sized enterprises.

The company said it would provide consulting services covering ad material review, keyword optimization, and campaign configuration, including budget, bidding, and targeting parameters.

Song Jae-hoon, leader of Naver's direct-operating advertiser business, said the program is intended to increase accessibility to Naver advertising for small business advertisers.

Naver said in July it enabled Smart Store sellers to convert growth mileage into advertising credits for ADVoost Shopping, an artificial intelligence advertising solution.

In August, Naver provided free trials of ADVoost Shopping to selected participants, along with usage guides and additional credits.