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Seoul's cultural landscape gains a new technological dimension as LG partners with the national art institution.
Source: LG Electronics

Seoul's cultural landscape gains a new technological dimension as LG partners with the national art institution.

LG Electronics announces multi-year partnership with MMCA Seoul for annual contemporary media art exhibitions featuring OLED technology integration.

Philip Lee profile image
by Philip Lee

Seoul, South Korea — LG Electronics has entered into a multi-year cultural partnership with the National Museum of Modern and Contemporary Art, Korea, establishing what both institutions describe as an innovative platform for contemporary media art.

The collaboration, formally titled "MMCA×LG OLED Series 2025 – TZUSOO," transforms the museum's prominent Seoul Box space into an annual showcase for technology-integrated artistic works.

The partnership positions LG as title sponsor while providing technical infrastructure for ambitious digital installations.

Korean media artist TZUSOO inaugurates the series with "Agarmon Encyclopedia: Leaked Edition," a multimedia installation comprising both sculptural and digital video elements.

The work will occupy the Seoul Box from 1 August 2025 through 1 February 2026, utilising an array of 88 55-inch LG OLED displays configured as two towering media walls.

The installation presents "The Eight Spirits of Flesh," a two-channel video composition, alongside the sculptural component "Agarmon."

TZUSOO's practice, characterised by explorations of gender, identity, and digital-native culture, employs what the museum describes as hybrid organic forms and digital avatars to examine themes of life, desire, and generative cycles.

Kate Oh, head of Experiential Marketing at LG Media Entertainment Solution Company, characterised the collaboration as demonstrating the creative applications of OLED technology.

"It's an honour to support the first of many exhibitions of the MMCA×LG OLED Series by helping bring the artist's bold visual experiment to life through the immersive power of our LG OLED technology," Oh stated.

MMCA Director Kim Sunghee positioned the partnership within the institution's broader commitment to contemporary practice.

"As the first artist selected for the MMCA×LG OLED Series, TZUSOO's multifaceted spirit of experimentation vividly reflects the creativity and innovation this project aims to foster," Kim observed.

The technical specifications supporting the installation leverage what LG describes as OLED technology's capacity for perfect blacks and vivid colour reproduction.

The company characterised the installation's scale and technological sophistication as representing a significant development for media art within the national museum context.

The partnership establishes a framework for annual exhibitions, with each iteration featuring contemporary artists working within the technological parameters provided by LG's display systems.

The Seoul Box, situated at the heart of MMCA Seoul, serves as the dedicated venue for these technology-mediated artistic presentations.

Philip Lee profile image
by Philip Lee

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