Sony-TCL Joint Venture: 51-49 TV & Audio Partnership Deal

TOKYO, Japan / HONG KONG - Sony Corporation and TCL Electronics Holdings Limited announced Tuesday that they have signed a memorandum of understanding to establish a joint venture in the home entertainment sector, with TCL acquiring a 51% stake and Sony retaining a 49% stake.

The partnership will transfer Sony's home entertainment operations into the new entity, which will manage television and home audio equipment activities, including product development, design, manufacturing, sales, logistics, and customer service, according to a joint statement from the companies.

The companies said they intend to finalize binding agreements by the end of March 2026, with the joint venture expected to begin operations in April 2027, subject to regulatory approvals and customary closing conditions.

Products from the new company will continue to be marketed under Sony's brand names, including Sony and BRAVIA, the statement said.

The arrangement will combine Sony's picture and audio technology, brand recognition, and supply chain management with TCL's display technology, manufacturing scale, and vertically integrated supply chain operations, according to the companies.

Kimio Maki, Sony's Representative Director, President and CEO, said the partnership aims to deliver audio and visual experiences to customers worldwide.

TCL Electronics Chairperson DU Juan said the collaboration would enable both companies to elevate brand value, achieve greater scale, and optimize the supply chain.

The companies cited growing global demand for large-screen televisions, driven by the expansion of streaming services, video-sharing platforms, smart television features, higher-resolution displays, and increasing consumer preference for larger screen sizes.