Seoul, South Korea - Web3 startup BitBlue has launched the beta test of Alt.Town, a platform for investing in virtual celebrities.
Alt.Town aims to allow users to influence the growth and valuation of virtual idols, streamers, and creators through investments.
The beta test will last up to three months.
Users can earn prizes worth KRW 5 million by participating in weekly events and invite-a-friend campaigns.
Perks for beta testers may include exclusive benefits after Alt.Town's full launch.
In particular, Alt.Town has attracted the interest of hundreds of users who joined a waiting list before the opening of the beta test.
BitBlue CEO Sang-sik Joo sees this as an indication of the growing interest in virtual celebrities.
The beta test is an effort to gauge market demand for platforms that combine user engagement with virtual celebrity value.
Key features currently being evaluated include the ability to buy, sell, and sponsor different virtual celebrities in various categories such as music, streaming, and more.
Well-known names that users can interact with include virtual idols Saegong Iho and Oba, Doju, Aimee Moon, and Eternity Yejin.
After beta testing, BitBlue plans to launch Alt.Town globally and introduce monetization models tied to its roster of virtual celebrities.
