South Korean fashion startup Brandi has shaken up the industry with its one-day delivery service, Harubaesong.
Launched in May 2020, the service offers three options: night arrival, dawn arrival, and tomorrow arrival, with 99.3% of Brandi customers expressing a desire to repurchase after using the service.
Before Brandi’s experiment, the Korean fashion industry’s standard delivery time was two days.
Still, the company has managed to cut this down by using an AI-based fulfillment management system to predict demand and pre-order products, partnering with logistics start-up Team Fresh and focusing on its fulfillment management.
The success of Brandi’s one-day delivery service has prompted other fashion and beauty brands, such as TonyMoly, to offer similar services.
Who invested in Brandi?
| Stage | Time | Amount | Venture Capitalists |
| Series C | Sep. 2020 | KRW 10B (US$ 9M) | Naver (KR) |
| Series C | Mar. 2020 | KRW 21B (USD 18M) | SBI Investment (JP) Atinum Investment (KR) Mirae Asset Venture Investment (KR) DSC Investment (KR) Sema Translink Investment (KR) Korea Investment Management Co. (KR) |
| Series B | Feb. 2019 | KRW 6B (USD 5M) | Mirae Asset Venture Investment (KR) DS Asset(KR) Sema Translink Investment (KR) |
| Series A | Jul. 2017 | KRW 6.4B (USD 5.3M) | DS Asset(KR) Big Basin Capital (US) Sema Translink Investment (KR) |
| Pre-A | Dec. 2016 | N/A | Big Basin Capital (US) |
| Pre-A | Oct. 2016 | N/A | NTels(KR) |
| Pre-A | Jul. 2015 | KRW 500M (USD 420k) | DSC Investment (KR) |
| Seed | Jul. 2015 | N/A | Ntels(KR) Won & Partners (KR) |
Please also read.
34% of revenue in Naver is now from Commerce and Payment.
A Stunning eCommerce War in Korea: Naver vs. Coupang.
Naver: Considering an investment in Delivery Agency Business.
