Demae-can Launches AI-Powered Food Delivery Ads with Moloco

Tokyo, Japan -  Demae-can announced that it has become Japan's first company to implement Moloco Commerce Media's AI-powered retail media advertising solution, launching a new "Order Boost Advertising" product for its restaurant partners.

The partnership introduces Japan's first cost-per-order (CPO) pricing model in the food delivery sector, shifting away from the traditional cost-per-click model that posed investment risks for restaurant partners.

Demae-can, which processes over 70 million orders annually across all 47 Japanese prefectures, will utilize Moloco's generative AI technology to deliver personalized advertising based on user behavior patterns, order history, and real-time factors, including weather conditions and time of day.

The new advertising solution enables automated campaign management, allowing smaller restaurants with limited marketing expertise to participate in advertising activities without significant resource investment.

Moloco Commerce Media's solution promises to deliver up to 10 times the return on advertising spend (ROAS) through its performance-based pricing structure. 

Restaurants are charged only when advertisements generate orders.

Demae-can President Satoshi Yano said the partnership aims to enhance value for restaurant partners and users through a more rational and reassuring fee structure while delivering personalized restaurant recommendations to consumers.

Taro Fujinaka, Head of Moloco Commerce Media Japan, said the solution will enable merchants to make safe and effective advertising investments while providing optimized recommendations for individual users.

The implementation requires no initial investment from the marketplace platform and includes strategic consulting from Moloco's specialized team to support sustainable growth through data-driven improvement initiatives.