Hyundai Pursues Software-Focused Vehicles at Developer Conference

Seoul, South Korea - Hyundai Motor Group held its third annual developer conference in Seoul last week, sharing its vision for transforming vehicles through software-defined architecture.

With 1,000 attendees, the event highlighted Hyundai's efforts to integrate sophisticated software capabilities that could reshape its vehicles. 

Why It Matters: 

Hyundai Motor Group's shift to software-centric vehicle development represents a significant shift in the automotive industry.

The company's 3rd Annual HMG Developer Conference, which focused on software-defined vehicles (SDVs), demonstrates the industry's growing interest in the technology.

The Key Points

• Speakers discussed a future where software upgrades add new features over time, including autonomous driving capabilities, smart cockpits, and over-the-air customization options.
• Chang Song, head of Hyundai's SDV division, outlined a shift from hardware to software-focused development to improve consumer interaction with vehicles.
• Highlights included a presentation on remote autonomous parking by Ji-han Yoo, SVP of Hyundai's Autonomous Driving Center.
• The event featured insights from nine organizations on SDV, AI, autonomous driving, mobility services, and a recruiting component.

What They Say: 

"A key challenge is to change how vehicles are developed- from hardware-centric to software-centric,"

said Hyundai President Chang Song.

What Comes Next:

Hyundai plans to continue to lead the transition to software-centric vehicle development.

The impact of the conference extends online, with 48 sessions on the conference website to promote continuous learning and industry dialog.