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Hyundai Unveils Hydrogen and Software Vision at CES 2024

Source: Hyundai Motor Company

LAS VEGAS, Nevada - Hyundai Motor Company unveiled its hydrogen energy and software technology plans at the Consumer Electronics Show (CES) 2024 in Las Vegas this week.

The company highlighted its commitment to carbon neutrality by 2050, with hydrogen energy playing a pivotal role. 

Hyundai plans to purchase 3 million tons of clean hydrogen annually by 2035 to power various industries.

To enable this vision, Hyundai announced the expansion of its HTWO brand from a fuel cell system provider to an integrated hydrogen value chain business. 

Source: Hyundai Motor Company

HTWO now encompasses Hyundai Group companies involved in hydrogen production, storage, transportation, and use.

On the software side, Hyundai introduced its "Software-defined Everything" (SDx) strategy to transform devices, fleets, and ecosystems through advanced software and AI. 

This includes the development of "software-defined vehicles" that can receive over-the-air updates and integrate with a future mobility ecosystem.

Source: Hyundai Motor CompanySource: Sou

Hyundai partnered with AI chip startup Tenstorrent to advance its software and AI capabilities.

The company showcased various hydrogen and SDx technologies at its CES booth, including waste-to-hydrogen conversion, fuel cell vehicles, AI assistants, and autonomous mobility concepts.