K-beauty platform Maccaron expands to six Middle East nations.

Seoul, South Korea - Velymonkeys-operated K-beauty e-commerce platform Maccaron will officially launch services in six Middle Eastern countries on March 1, the company announced on Wednesday.

Maccaron entered the Indian market in 2019, establishing itself with 380 brands, including COSRX and Joseon Beauty, offering 18,000 products. 

The platform has accumulated 1.16 million registered users and reaches 1.2 million monthly active users in India.

The expansion targets the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman, reflecting the increasing Middle Eastern demand for K-beauty products. 

Documentation similarities between Indian and Middle Eastern markets will enable brands currently on Maccaron to enter the new markets efficiently.

The company utilizes an AI hygiene permit system to automate document review and error detection processes. 

The platform will offer over 2,000 products across skincare, sun care, makeup, and hair categories, selected to address Middle Eastern consumers' specific skin types and makeup preferences.

Maccaron plans service enhancements, including improved user experience, personalized product recommendations, support for local currencies and USD payments, and comprehensive regional logistics and delivery networks.

Velymonkeys CEO stated that the company will apply six years of operational experience from India to the Middle Eastern market.

Maccaron aims to become the leading global K-beauty platform by rapidly delivering consumer-focused products.

The company will open its first flagship store in Gurgaon, India, in the first half of 2025 and plans to open more than ten additional stores within the year.