LINE NEXT has launched AVA, a Web3-based NFT entertainment service.
As part of its debut on May 9, the platform will host collaborative events with popular K-pop bands TREASURE and ATEEZ.
AVA's unique feature is using NFTs, or "Crystals," jointly created by artists and fans.
These Crystals serve as a digital repository for fans to capture and store unique moments with their favorite artists, allowing them to become more involved in their idols' careers.
In addition, these Crystals offer fans exclusive benefits based on their level.
These benefits range from access to unreleased content and autographed merchandise to voting on certain decisions affecting the artist.
In celebration of AVA's launch, Crystals featuring moments from YG Entertainment's boy group TREASURE are now available.
Purchasers of these TREASURE Crystals will receive various benefits, including autographed photo cards and the opportunity to influence the content of the band's next short-form video.
In addition, KQ Entertainment's ATEEZ will be hosting a pre-sale event for the Crystals through May 15. Fans who pre-register on the AVA event page will have a chance to win a free ATEEZ crystal.
The official sale of ATEEZ Crystals is scheduled to begin on May 16.
Looking ahead, LINE NEXT is developing two new AVA services: a "Marketplace" for trading Crystals and a "Playground" for fan-artist interaction and event participation.
Both services will be available on the official AVA website.
This move by LINE NEXT, a US-based company focused on growing the global NFT business, signals an innovative step in digital experiences as it leverages blockchain and NFT technology to redefine fan-artist engagement.