Moloco hits $2 billion valuation amid growth.
Why it matters: Moloco, the operational machine learning (ML) and performance advertising company known for its performance advertising solutions, has seen its valuation hit over $2 billion on securing investment.
Fidelity Management & Research Company and Singapore-based global investor EDBI have become Moloco shareholders via secondary stock transactions.
Fidelity Management & Research Company acquired Moloco shares from Korea Investment Partners (KIP), a Series A investor.
The Key Points:
- Moloco's valuation spike accompanies the rapid growth of its ML-powered software solutions, including a Demand Side Platform (DSP), a Retail Media Platform (RMP), and a Streaming Media Monetization Solution.
- The DSP serves over a thousand global advertisers and enables performance advertisers to buy media across over 2 million apps through an ML-optimized, automated system.
- Moloco's RMP is an enterprise software solution that enables online marketplaces and retailers to build their ML-powered advertising businesses.
- The company's Streaming Media Monetization Solution enables media owners to accelerate their advertising business through machine learning.
The Big Picture: Moloco's growth is reflected in a fivefold increase in revenue from 2020 to 2022, reaching $200 million last year and maintaining profitability for 12 consecutive quarters.
Moloco continues its mission to help businesses grow through operational machine learning as it moves forward.
Its global reach is expanding with offices in the United States, United Kingdom, Germany, South Korea, China, India, Japan, and Singapore.
