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NAVER's GMV Surge Redefines Paid Content Market

Source: Naver Corp

Seoul, South Korea - NAVER's paid content platform, NAVER Premium Content, has reported a significant increase in its Gross Merchandise Value (GMV), tripling this year since its launch in February last year. 

This development signals a significant shift in content monetization and revenue generation for creators.

Why It Matters:

The growth in GMV and user base of NAVER Premium Content indicates evolving trends in the digital content industry, particularly in how creators generate revenue.

The increase in monthly active users (MAUs) and expansion of content categories reflects the platform's growing influence in the content subscription market.

The Key Points:

  • As of December 2023, NAVER Premium Content has 6 million MAUs, with the number of channels and paid subscribers doubling in the past year.
  • More than 130,000 new pieces of content have been created on the platform this year alone.
  • In financial terms, the number of channels generating over KRW 1 million per month has more than tripled, with some channels generating over KRW 100 million in annual revenue.
  • The platform is showing growth in various content categories, including hobby/practical, trend/life, education/learning, culture/art, business/economy, and finance.

What They Say:

Eun-Jung Kim, Head of NAVER Premium Content, emphasizes the platform's continued support for creator growth and improving user experience through personalized content recommendations. 

The evolution of NAVER Premium Content, Kim says, reflects its growing role in the paid content market, impacting both creators and users.

What Comes Next:

NAVER plans to launch CLOVA FOR WRITING and other AI support tools next year to help creators create and monetize content. 

This move aligns with NAVER's strategy to increase user engagement with quality content through personalized recommendations.

Pickool, Inc. provides paid content for Korean-speaking subscribers on Naver's premium content platform. 

The channel is ranked #1 in the technology and IT category.