Tokyo, Japan - Rakuten Mobile announced that it has surpassed 5 million subscribers.
Why it matters:
This milestone comes as the company looks to expand its customer base, which could impact competition and pricing in the Japanese mobile market.
The Key Points
Since its launch in April 2020, Rakuten Mobile has offered a variety of pricing plans for both individual and business customers.
Pricing is divided into tiers: JPY 980 for up to 3GB of data, JPY 1,980 for up to 20GB, and a flat rate of JPY 2,980 for unlimited data. Taxes are additional.
The company has also initiated services to simplify the user experience. One such service is "MNP One-Stop," designed to streamline the mobile number portability process.
In addition, according to the company, specific plans allow for activation within three minutes of application.
- Rakuten Mobile surpassed 5 million total subscriptions on August 28, 2023.
- The company launched the "Rakuten Mobile Corporate Plan" in January 2023.
- The "Rakuten Saikyoku Plan," scheduled for June 2023, aims to provide high-speed data in areas with 99.9% 4G population coverage.
The Big Picture
This evolution in Rakuten Mobile's strategy comes as the company crosses the 5 million subscriber threshold, drawing attention to its evolving role in the competitive landscape of mobile operators.
As Rakuten Mobile continues to add subscribers, the challenge remains how it will fare against established carriers with more extensive networks.
The company's focus on competitive pricing also raises questions about long-term profitability.
The company plans to invest in technological improvements and expand its service offerings.