Samsung Electronics (KRX: 005930) announced its vision for a calmer, more connected world through innovative technologies that enhance users’ lives.
At a press conference at CES 2023, Samsung and its key partners outlined their plans to build a more connected world while working towards a more sustainable future.
Jong-Hee Han, CEO and Head of the DX (Device eXperience) Division at Samsung Electronics, spoke about the company’s strategy to deliver a connected experience across the key touchpoints in our lives – in our homes, cars, and at work – while also working towards a more sustainable future.
The strategy focuses on bringing calm to our connected world by seamlessly connecting devices and designing products to make the everyday use of technology more sustainable.
To address environmental challenges, Samsung emphasized its commitment to sustainability through targets, innovative product design, and strategic partnerships.
The company aims for all its businesses to match their electricity needs with renewable energy and reach net zero carbon emissions by 2050.
In the shorter term, the DX Division will transition to 100% renewable energy by 2027 and achieve net zero carbon emissions by 2030.
Samsung also discussed its approach to Everyday Sustainability, which involves incorporating sustainability features into popular products and services.
This includes creating more sustainable products through innovative design and materials and enhancing energy efficiency.
Many of Samsung’s TVs and smartphones use recycled materials, while home appliances, memory, and 5G radio network chipsets contribute to customer energy savings.
Connected services such as SmartThings Energy and AI Energy Mode also help consumers save energy and reduce their overall climate impact.
The company also announced a partnership with outdoor clothing brand Patagonia to combat the issue of microplastics.
The two companies have developed a new wash technology called the Less Microfiber Cycle, which is being incorporated into Samsung washing machines and can reduce microplastic release by 54% during a laundry cycle.
The Less Microfiber Filter, which reduces microplastic discharge by preventing them from escaping into the ocean at the end of a wash cycle, is another product developed by Samsung and Patagonia.
James Kwon, Product Manager at the U.S. Environmental Protection Agency’s ENERGY STAR program, also spoke about Samsung’s commitment to energy efficiency at the press conference.
The company has received the ENERGY STAR Partner of the Year award for the past five years and the Sustained Excellence award for the past three years.
Samsung’s energy-efficient products, including TVs, smartphones, and home appliances, have saved consumers $3.9 billion in energy.
Samsung Electronics also released SmartThings Station, a smart home hub that is a fast charging pad.
The device is designed to be easy to use and affordable, with quick setup and compatibility with a range of smart home products, including those using the Matter standard.
SmartThings Station allows users to automate routines such as turning off lights and appliances and can be triggered via the SmartThings app or the Smart Button on the device.
The hub is also integrated with Samsung’s SmartThings Find asset tracking service, which helps users locate misplaced devices and track the location of smart devices and tags around the home. SmartThings Station also supports fast wireless charging of up to 15W.
SmartThings Station will launch in the U.S. and Korea.
The device will be available in black or white from early February 2023 in the U.S. market.