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SK Telecom Launches "Talking AI Rate Guide" for Visually Impaired Customers

Source: SK Telecom

Seoul, South Korea - SK Telecom (NYSE: SKM) has unveiled its new initiative to be launched this September - the "Talking AI-based Rate Guide."  

The service is tailored for visually impaired customers and uses AI to guide users through their monthly bills verbally.

Why it matters:

The initiative brings a new customer experience to two key groups: the visually impaired and older people.

Building on the established rate guide, the new AI-powered voice guide gives users an understanding of their bills-from communication charges to mobile device installments and more with a simple phone call.

The Key Points

  • Direct phone-based communication: Using SKT's "NUGU bizcall" solution, a platform that combines speech recognition, natural language processing, and various voice synthesis capabilities, users are provided with seamless guidance.
  • Positive feedback from the pilot test: Conducted by SK Telecom's subsidiary F&U Credit Information in June and July, the pilot involved 4,000 people, including older people and the visually impaired. The results were promising, with an average satisfaction rating of more than 4 out of 5 and an impressive 92% approval rating from the visually impaired participants.
  • Continuous improvement: Beginning in September, all visually impaired users interested in wellness can use the Talking AI and Braille price guides. Feedback from the pilot will be used to refine the service further and ensure continuous improvement.

The Big Picture:

As SK Telecom transitions to an AI-centric company, its commitment to creating a barrier-free AI ecosystem shines through.  

By harnessing the potential of AI, the company is actively facilitating a smoother life experience for people with disabilities.

"Our 'Talking AI Price Guide' embodies our vision of using AI to promote an inclusive, barrier-free communication landscape for visually impaired customers.The goal remains to continue to leverage AI, enhance customer convenience, and promote ESG values."

Seungtae Hong, Vice President, SK Telecom

This commitment is evident in projects such as integrating AI technology for voice recognition into "Sullivan Plus," an initiative led by the social enterprise "Tuat" since 2021.

As a result, the smartphone camera acts as a replacement for the eyes of the visually impaired.