Seoul, South Korea - TMAP Mobility has launched the All New TMAP (v10.0), signaling a significant shift in its transportation and mobility services approach.
Why it matters
Over the past 22 years, various platform services such as Freechal, Cyworld, and I Love School have risen and fallen in popularity in the South Korean market.
T MAP has maintained its position as the leading navigation guidance service provider in South Korea.
The company's move, along with Kakao Mobility and others, is a barometer of the mobility market in South Korea.
The Key Points
- Service integration and personalization: The updated platform integrates TMAP's public transportation services, previously offered as separate offerings. Using AI and data analytics, it now provides personalized experiences for users.
- Expanded service offerings: Besides the usual driver-specific services, TMAP's new platform has expanded to include other transportation services, such as airport bus bookings. Shared bike services will also be launched by October.
- Diversifying into "mobile life": TMAP Mobility is also diversifying into additional service areas called "mobile life." These services will soon include features such as restaurant reservations and information on leisure activities. The platform will also delve into "car life" services related to vehicle purchase and maintenance.
- Data Utilization: Throughout its 22-year history, TMAP Mobility has accumulated a comprehensive set of user data.
What They Say
Lee Jong-ho, TMAP Mobility's CEO, says the platform's latest development has been influenced by data analytics and AI.
Minkyu Jeong, TMAP's chief technology officer, says that the data is now central to the company's strategy, allowing it to use AI to personalize user experiences.
The Big Picture
TMAP Mobility's latest announcement underscores its efforts to transform and expand mobility services.
By integrating AI, the platform aims to redefine how users engage with transportation and mobility-related services.