Toss releases user behavior reports for the ad platform.

Seoul, South Korea—Viva Republica, operator of South Korea's notable Fintech Service Toss, published a user behavior analysis report for its advertising platform, Toss Ads.

The report analyzes user characteristics and ad responses across age groups, from teenagers to those in their 50s. 

Younger users showed higher signup and revisit rates, with teenagers having over 90% app revisit rates.

94% of South Koreans in their 20s are Toss users, with an 88% revisit rate. Users in their 30s demonstrated the most diverse service usage.

Conversion rates increased with age. 

Users in their 40s and 50s showed high potential for ad performance, with those in their 50s having a unique click-through rate exceeding 70%.

The report highlights that 40-something users quickly adopt new trends and frequently engage in home shopping and online purchases.

Most notably, users in their 50s showed the most positive response to advertisements, with a unique click-through rate exceeding 70%. 

This age group primarily uses app-tech services like the pedometer and point-earning features.