Why it matters: Yahoo! Japan and Mitsui & Co. have jointly launched an eco-friendly virtual shopping platform called Earth Hacks to help consumers transition to a decarbonized society.
Amid growing consumer awareness of environmental issues, the initiative aligns with a broader corporate movement to achieve the Sustainable Development Goals (SDGs).
The Key Points
- As part of its efforts to promote sustainable consumption habits, Earth Hacks provides consumers with various eco-friendly products through the Yahoo! shopping platform.
- The platform currently offers approximately 200 products, including items made from reclaimed wood and traditional Japanese paper, all designed to emit less CO2 than conventional alternatives.
- The platform also includes the "PayPay" rewards system, an incentive to encourage customers to make more sustainable purchases.
- In line with the findings of Dentsu's 6th Sei-katsu-sha Survey on the SDGs, the launch of Earth Hacks reflects positive consumer sentiment toward companies that proactively address the SDGs.
The Big Picture: Earth Hacks is the latest initiative in Yahoo! Japan's mission to make Japan more convenient through the power of information technology while contributing to social sustainability.
Tsutomu Sugimoto, General Manager of Shopping Headquarters Business Planning Division, noted that the company aims to popularize eco-activities through this platform.
The initiative has the potential to influence online shopping trends by aligning them with global sustainability efforts, and the product selection is expected to grow to over 1,000 items by the end of the year.