Only 36 hours it was passed since Viva Republica launched its stock trading application as an icon inside its Toss application.
The first 1,000 users create a buzz with a positive user experience from the application, even saying, “This is a revolutionary application.”
And most of the posts or comments on social media pointed out that the stock trading app by Viva Republica will be a game-changer or disruptive innovator.
What makes the users predict or evaluate so?
We are moving the opposite way on the legacy way of trading.
The legacy stock trading applications shifted the offline or PC/Mac-based stock trading into mobile application trading from the user’s experience perspective.
From the stock trading beginners’ perspective, you must learn to set prices, search via industry category, or read the candlestick chart.
That pre-work made a perception as stock trading is complicated for a beginner.
The Toss Stock trading feature made it easier for beginners.
Any user can trade by real-time price instead of setting a specific price.
The application supports search by leveraging similar search terms and its developed TICS (Toss Investment Category Standard).
The Toss application is currently used among 78% of the 20s and 62% of the 30s.
The service is beginning its disruptive innovation in creating a stock trading application market with attractive customer-obsessed convenience.
Simplicity continued its movement in the stock trading feature.
From the sign-up stage, everything is straightforward except for the ID submission process. From the stock trading beginners’ perspective, you must learn to set prices, search via industry category, or read the candlestick chart.
That pre-work made a perception as stock trading is complicated for a beginner.
The Toss Stock trading feature made it easier for beginners.
Any user can trade by real-time price instead of setting a specific price.
The application supports search by leveraging similar search terms and its developed TICS (Toss Investment Category Standard).
The Toss application is currently used among 78% of the 20s and 62% of the 30s.
The service is beginning its disruptive innovation in creating a stock trading application market with attractive customer-obsessed convenience.
Simplicity continued its movement in the stock trading feature.
From the sign-up stage, everything is straightforward except for the ID submission process.
Most stock traders check the application frequently during stock trading hours.
The application started with zero fees on money remittance and expanded its service to personal finance management.
By adding the stock trading feature, the company can generate inbound customers such as loan relay service or other 40 services provided under the Toss umbrella.
Remember that 6.5% of total personal traders applied for the stock trading service. There are 57 securities companies in South Korea.
The financial market looks at the disruptive innovator and how things will change pre-Toss Securities versus post-Toss Securities.
Their market evaluation will lead to its digital bank launching this year.
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