To improve employee retention and workplace satisfaction, Blind, a company that provides an anonymous forum and community for verified employees, has launched a new feature called Blind Hub.
The platform uses data analytics to provide insights to companies looking to improve their culture.
Blind Hub's unique approach is to analyze anonymous data from its platform, tagged only with the company's name.
Unlike traditional HR consulting firms that rely on consultant perceptions or client perspectives, Blind Hub provides data-driven insights directly from its users.
Since launching in the U.S. and South Korea last August, the service has provided official website information and ratings from current employees.
Plans include expanding the analysis to include employees' willingness to quit and the volume of discussions within the same industry verticals.
With 4.5 million users from 150,000 companies currently using Blind's community and forum services, the platform has recently entered the recruitment market.
The company aims to expand its reach to include corporate branding features and PR initiatives like Glassdoor and LinkedIn.
Sunguk Moon, CEO and founder of Team Blind emphasized the importance of employee retention for companies and expressed confidence in Blind Hub's market potential.
"We had inbound inquiries from Bay Area companies about Blind Hub before we launched the service. Since employee retention is a critical goal for all companies, we believe there is a market opportunity,"
According to Blind's research, the U.S. market for employee pulse survey tools is valued at approximately $1 billion this year.
Major companies such as Amazon and Adobe have already developed internal tools to measure employee satisfaction and engagement, underscoring the growing demand for such services in the corporate world.