London, United Kingdom - Samsung Electronics Co, Ltd. has announced a partnership with Warner Bros. Pictures before the movie BARBIE's release on July 21, 2023.
Why it matters:
The collaboration suggests a growing intersection between the entertainment and technology industries.
The Key Points.
- The partnership includes a two-pronged campaign: a global retail activation and a European digital activation called BARBIE SmartThings DreamHouse.
- Retail stores worldwide will showcase the BARBIE movie trailer in 8K resolution on Samsung's in-store TVs as part of a broader content deal between Samsung and Warner Bros.
- Launching in Europe on July 10, 2023, Samsung's BARBIE SmartThings DreamHouse will use Samsung SmartThings, a platform with more than 150 million users worldwide, to illustrate everyday scenarios in the BARBIE universe.
- The DreamHouse platform will showcase applications of various Samsung products. These include the Galaxy Z Flip4 for music playback and the Jet Bot AI + Robot Vacuum for cleaning.
The Big Picture:
Samsung's collaboration with Warner Bros. represents a convergence of the technology and movie industries.
As the BARBIE movie prepares for its global release on July 21, 2023, the partnership positions both companies at a notable convergence point in the market.