South Korean startup Blind, an anonymous forum and community for verified employees, has reached four million users, three million of whom are based in South Korea.
The app's high engagement rate, with users spending an average of 40 minutes daily on the platform, has prompted the company to expand its offerings as an HR hub.
Blind's user base includes 90% of current Microsoft employees, 71% of Uber employees, and 70% of Facebook employees, making it an attractive source of corporate insights.
In South Korea alone, 30% of the workforce now uses the Blind platform.
In addition, the app's daily engagement time is reportedly 70 times longer than LinkedIn's, with South Korean users watching YouTube for an average of 46 minutes daily.
With 2.55 million monthly active users and 100,000 daily posts, Blind is taking steps to become an HR platform.
The company plans to launch Blind Hub, a Glassdoor-like company review service, by the end of this year.
With 80,000 reviews from 10,000 companies in two months, Blind Hub is expected to be a rich source of information for job seekers and employers alike.
Blind has also launched employment listening and recruiting services to capitalize on its high engagement rate.
In addition, journalists have taken notice of the platform's content, with 240 stories reported each month from Blind posts or comments.
As the app continues to grow and expand its offerings, it is well-positioned to become a significant player in the HR space, providing valuable insights and services to employers and employees.