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Samsung Study: Color Influences Homebuyers' Decisions in the UK

Photo by Robert Katzki / Unsplash

A recent study by Samsung Electronics UK Ltd. has revealed that color plays a significant role in influencing potential homebuyers’ decisions.

The survey of 2,000 UK adults found that 30% would be more likely to buy a house if the kitchen and living room were painted light grey. In addition, 27% preferred homes with dark blue or navy front doors.

The study also identified colors to avoid, with pink, purple, and burgundy being the least appealing.

Some 79% of respondents agreed that the color of a room immediately affects their mood. Other home-hunting preferences included spacious bedrooms, large kitchens, and well-maintained yards.

Homebuyers also preferred a consistent color scheme throughout the home, with 63% appreciating matching appliances, such as Samsung’s Bespoke range.

Factors that could put potential buyers off include unreliable boilers, insufficient natural light, and outdated kitchens.

In addition, 27% of respondents would only consider a property with a living room as small as their TV, and 15% would immediately reject a house painted in an unappealing color.

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