A recent study by Samsung Electronics UK Ltd. has revealed that color plays a significant role in influencing potential homebuyers’ decisions.
The survey of 2,000 UK adults found that 30% would be more likely to buy a house if the kitchen and living room were painted light grey. In addition, 27% preferred homes with dark blue or navy front doors.
The study also identified colors to avoid, with pink, purple, and burgundy being the least appealing.
Some 79% of respondents agreed that the color of a room immediately affects their mood. Other home-hunting preferences included spacious bedrooms, large kitchens, and well-maintained yards.
Homebuyers also preferred a consistent color scheme throughout the home, with 63% appreciating matching appliances, such as Samsung’s Bespoke range.
Factors that could put potential buyers off include unreliable boilers, insufficient natural light, and outdated kitchens.
In addition, 27% of respondents would only consider a property with a living room as small as their TV, and 15% would immediately reject a house painted in an unappealing color.