Adapting to the New Normal: Korean Travel Startups Turn to Domestic Market and Online Services

As the COVID-19 pandemic continues to restrict international travel, Korean startups in the travel industry are pivoting to focus on the domestic market.

MyRealTrip, an O2O local travel guide platform, has shifted its focus from global hotspots to domestic ones.

In contrast, Triple, an online travel guide and planning app, has launched its first solution for domestic travel in Jeju, a popular destination in Korea.

In addition to adapting their services to the domestic market, these startups are also looking to the future by investing in artificial intelligence and expanding their offerings to create a sense of community.

MyRealTrip has launched a magazine featuring information about travel destinations in Asia.

Creatrip, an information service for Asian travelers to Korea, has changed its business model to become an agency for buying Korean goods, seeing a 194% increase in sales within its first month.

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