Seoul, South Korea - Samsung Electronics (KRX: 005930) has updated its Try Galaxy app to allow non-Android users to experience the features of its latest foldable devices, the Galaxy Z Flip5 and Z Fold5.
Why it matters:
Samsung's decision to make these features available to non-Android users could signal an intent to broaden its consumer base.
The ability to interact with the One UI 5.1.1, Galaxy Z Flip5, and Z Fold5 could reduce the distance between Samsung's products and potential customers who currently use other platforms.
The Key Points
- App update: The latest update to the Try Galaxy app extends its reach to those without a Galaxy smartphone, allowing them to experience the Galaxy Z Flip5, Z Fold5, and One UI 5.1.1 features.
- FlexCam experience: The app allows users to explore the FlexCam mode of the Galaxy Z Flip5 and Z Fold5, providing different angles for capturing images and an easy way to check selfies.
- Immersive screen and multitasking: The ability to connect two devices to create one screen mimics the Galaxy Z Fold5's large-screen experience, along with enhanced drag-and-drop capabilities for multitasking.
- Connected ecosystem: The app informs users about the Galaxy ecosystem, including Quick Share, body composition data from Samsung Health with Galaxy Watch, and more, all within One UI 5.1.1.
- Availability: Available in 20 languages, the app has been downloaded more than seven million times since its launch in 2022.
The Big Picture
The update to Samsung's "Try Galaxy" app could signal a shift in the company's approach to marketing.
Rather than simply promoting its products, Samsung offers a direct experience to non-Android users.
This could be seen as a move to make the functionality and integration of its foldable phones more accessible to a broader audience.
Introducing these features could lower the barriers for potential customers considering a switch to Galaxy devices.
With support for 20 languages and easy access via QR code scanning, the app seems well-positioned to attract new users within the Galaxy ecosystem.