MILAN, Italy - Two of South Korea's technology giants, Samsung Electronics and LG Electronics, are showcasing their latest home appliance innovations at Milan Design Week 2024, the global design exhibition from April 16-21.
Samsung's "Newfound Equilibrium" exhibit features a multi-sensory experience highlighting the company's user-centric design philosophy, "Samsung Design Identity 5.0: Essential∙Innovative∙Harmonious."
The immersive installation guides visitors through five unique spaces, each expressing a different aspect of Samsung's design identity through displays, sensors, and light.
In addition to the installation, Samsung has collaborated with ceramic masters MUTINA and wood veneer experts ALPI to redesign its Bespoke Refrigerator and AirDresser, highlighting the coexistence of people and technology.
LG Electronics will also have a strong presence at the event to strengthen its position in the European built-in market.
The company's exhibition includes a booth at the Salone del Mobile (EuroCucina), a display in the Signature Kitchen Suite showroom, and a collaboration with Dutch lifestyle company Moooi.
LG's stand at Salone del Mobile will showcase its ultra-premium Signature Kitchen Suite built-in range and advanced cooking solutions that integrate with the ThinQ app for a more innovative kitchen experience.
The newly launched Signature Kitchen Suite 60 cm built-in oven features Gourmet AI technology, which identifies cooked food and suggests optimal cooking modes from a database of 130 recipes.
Both Samsung and LG use Milan Design Week 2024 to demonstrate their commitment to providing innovative, user-centric home appliances that harmonize with their customers' lives.
