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Samsung Ventures into Gaming with Game Portal Launch

Source: Samsung Electronics

Why it matters: Samsung Electronics’ plan to launch the Samsung Game Portal - an online store focused on gaming - comes at a time when the global gaming industry is expanding rapidly.

The move is significant because it underscores Samsung's efforts to solidify its position in the gaming market.

The Key Points

  • The Samsung Game Portal will launch in multiple countries in late June and aims to streamline browsing and purchasing gaming products.
  • According to a 2021 study by Accenture, the gaming market has become more extensive than the movie and music industries combined, with an estimated value of more than $300 billion.
  • The same study suggests that the global gaming population will reach 2.7 billion by 2021, and YouTube's top ten gaming influencers have 405 million subscribers.
  • The Samsung Game Portal is expected to provide gaming-related content, product information, reviews, purchase benefits, and usage ideas, targeting a broad consumer base, including Millennials and Gen Z.

The Big Picture: Expanding the gaming industry presents opportunities for companies like Samsung to create new customer touchpoints and revenue streams.

Samsung's planned launch of the Game Portal is part of a broader strategy to capitalize on this growth and cater to an increasingly diverse and engaged global gaming community.

Products featured on the Game Portal include the Galaxy S23 Ultra, Neo QLED TV, Odyssey OLED G9 monitor, and 990 PRO SSD.

As part of the launch strategy, Samsung plans to offer incentives, including discounts on device bundles.