Samsung Electronics has introduced the Less Microfiber™ Filter, developed to decrease plastic microfiber emissions during laundry cycles.
Currently available in South Korea and the U.K., the filter is slated for global rollout in Q3 2023.
Why it matters: Microplastic pollution is an escalating global issue. Samsung's filter, a progression from last year's Less Microfiber™ Cycle, which reduces microplastic shedding by 54%, is a significant move towards combating this problem.
- The filter was developed with apparel maker Patagonia and ocean conservation organization Ocean Wise.
- It is designed to capture up to 98% of microplastics that would otherwise escape into the environment, equivalent to eight 500ml plastic bottles per year with four times weekly usage.
- The filter utilizes recycled plastics and incorporates a 65-70 micrometer mesh that traps microplastics, requiring monthly maintenance.
- It is integrated with Samsung's SmartThings platform, enabling users to receive alerts when maintenance or troubleshooting is required.
The Big Picture: Samsung continues to embed sustainability in its product development.
The Less Microfiber™ Cycle will be available on selected Samsung washing machines from 2022 to older Wi-Fi-enabled models through an update this year.