YouTube Shorts is the source of over 80% of YouTube views.
Collab Asia, which has a network of 1,500 YouTube channels, released its research findings based on aggregated data.
Collab Asia’s YouTube multi-channel network has over 1500 channels worldwide and 12 billion monthly views.
Before the global launch of Shorts content monetization on February 1, Collab Asia analyzed its data and found that 84% of YouTube videos are viewed on mobile devices.
The high level of engagement and viewership for mobile content, such as Shorts, indicates a preference for vertical content.
In addition, 7 out of 10 viewers came to YouTube channels via shorts, while other sources, such as search and channel navigation, were responsible for the remaining traffic.
Shorts accounted for 88.2% of all YouTube views, followed by video and live stream views.
With the introduction of the Shorts, the average viewing time of a video has halved to one minute.
Nevertheless, total video consumption and viewing time per channel increased by 2.3 times weekly.
Starting Feb. 1, creators with short films that reach more than 10 million views in 90 days will have access to YouTube’s Partner Program (YPP), which previously required a minimum of 1,000 subscribers and 4,000 hours of viewing.
This change follows YouTube’s “Shorts Fund” experiment, which tested the viability of the Shorts market.
Shorts are expected to be a more attractive revenue stream for creators, as they require minimal content production yet can be widely consumed.
In addition, shorts can be reused on other platforms such as Instagram Reels or TikTok, creating a “one content, multi-use” strategy.