LINE Yahoo! Targets Growth, Leverages LINE and PayPay Ties

by Philip Lee

Updated March 06, 2024

LINE Yahoo! Targets Growth, Leverages LINE and PayPay Ties — Source: LY Corporation

Tokyo, Japan - LINE Yahoo! presented its strategy and outlook at the annual Best Store Awards, highlighting its plans to strengthen cooperation with LINE and PayPay in 2024.

LINE Yahoo! executives announced that the company will focus on user acquisition for LINE and PayPay apps in the coming year.

The announcement was made during the company's Best Store Awards 2023, highlighting the continued synergy between the platforms following last year's merger.

The e-commerce platform has seen significant growth in customer acquisition following last year's integration with LINE and PayPay.

This success is attributed to the LYP Premium Membership Program, launched in November, which offers rewards and benefits.

LINE Yahoo's LYP Premium Membership has also increased customer retention.

The company plans to prioritize new user acquisition in the coming fiscal year while continuing to promote and enhance existing benefits within the LYP program.

Specific features include LINE's "Daily Pre-Discount" and next-day delivery for selected items.

These measures address logistical challenges and focus on streamlining the user experience.

The announcement also highlights proactive store screening measures to ensure a positive and secure shopping experience and combat fraudulent activity within the marketplace.