Seoul, South Korea - TossFeed, powered by Viva Republica's financial service Toss, has reached 30 million cumulative views as of August 21, 2023.
The content platform serves everyday users and financial professionals, marking a significant presence in the financial information landscape.
Why it matters.
As one of South Korea's leading fintech and unicorn startups, Viva Republica demonstrates a content-based strategy to increase customer retention and engagement.
It's important to note, however, that content can do much more for platforms that want to be profitable.
The Key Points
- Launch and growth: TossFeed launched in May 2018, providing crucial financial information to Toss users. It has grown to publish more than 20 pieces of content per month, with an average of more than 1 million monthly views. Ten of the 70 original series have reached more than 500,000 views, with some topics reaching 1.2 million views.
- Collaborations and contributions: The platform collaborates with over 40 experts and companies, such as Fidelity Asset Management and Shinhan Asset Management. Notable contributors include economists and analysts such as Kim Kyung-gon and Chae Sang-Wook.
- Community Engagement: TossFeed hosted a money story contest, "DRAFT," which received over 1,500 submissions. The 16 winning entries will be serialized on TossFeed and published as a book in September.
The Big Picture
The TossFeed success story continues to unfold.
Kylie Yoon, Head of Communications at Toss, says: "TossFeed started as a channel for brands to share their news and has grown into a content platform with 1 million monthly visitors.
Yoon emphasizes that TossFeed will continue to innovate as a content platform, working to "make finance a little easier and more fun for everyone.
TossFeed's upward trajectory demonstrates the growing importance of accessible financial information.
Moreover, the market is anticipating how content-based traffic acquisition can lead to another leap for the fintech giant and unicorn startup.
