Naver Z and Coach Launch Virtual Fashion on the ZEPETO Platform

Seoul, South Korea—Naver Z, operator of the global virtual platform ZEPETO, partnered with U.S. fashion brand Coach to release virtual items from Coach's 2024 Spring Collection on its platform.

The collaboration introduces 11 virtual items, including Coach's signature quilted shoulder bags, sunglasses, and shoes, which ZEPETO users can purchase and wear on their avatars.

Inspired by the collection's theme, a "Colorful World" video booth has been launched for users to create and share photo and video content.

The partnership aims to provide ZEPETO's Gen Z user base with new ways of self-expression in the virtual world.

Naver Z has been actively collaborating with global fashion brands, including a three-year partnership with Gucci and a collaboration with French luxury brand AMI Paris.

The company plans to position ZEPETO as a platform for brands to complete unique storytelling experiences with users.

To celebrate the collaboration, ZEPETO is hosting a style battle event until July 30, offering actual Coach products as prizes to winners.

More Articles on “ZEPETO”

• Explore 1970s Korea in Hyundai's ZEPETO Metaverse.
• Naver Z and Gucci Amplify ZEPETO Collaboration to Reach …
• Zepeto's Expansion: 2D Avatars for the Vtuber Space
• Zepeto Collaborates with Big Bang's Taeyang for Comeback