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Source: LG Electronics

Seoul, South Korea - LG Electronics (KRX: 066570) recently announced two new models in its smart monitor lineup - the 31.5-inch 32SR50F and the 27-inch 27SR50F. 

The monitors integrate LG's webOS platform to enable streaming media, productivity software, and smart home control without a PC connection.

Why It Matters: 

The COVID-19 pandemic has changed the way people work. Most large global companies are allowing employees to return to work.

However, remote work has become one of the mainstays of recruitment. LG's new products target remote workers.

The Key Points

  • LG is positioning the monitors as lifestyle products for consumers looking for an all-in-one device for work, entertainment, and smart home management. 

  • The displays come pre-loaded with LG's Home Office suite, including Microsoft 365 and Google Calendar support. AirPlay, Miracast, and LG's ThinQ app make it easy to share content and control devices from mobile devices.

  • Integrated webOS recommendations, profiles, and notifications curate streaming media and sports content for users. LG claims its Mood Music feature will act as a personal DJ based on musical preferences.

  • The IPS panel displays aim to deliver vibrant picture quality with a minimalist design aesthetic. Features include HDR10 support, built-in speakers, and bundled accessories such as an HDMI cable and remote control. 

What They Say: 

"The Smart Monitor series is designed to meet the diverse needs and preferences of different types of consumers,"

said Seo Young-jae, senior vice president and head of LG's IT Business Unit.

"LG plans to expand the product line to address an even wider range of lifestyles and use cases in the future."

What Comes Next?

The smart monitors will be available worldwide starting in November.

Competitors offer similar combo devices, and LG faces the challenge of differentiating on functionality, price, and content partnerships. 

Philip’s Burble.

With remote working on the rise, LG is betting that integrating productivity software, streaming video, and smart home management will attract buyers. 

But the monitors must also justify any price premium over standard displays.