bemyfriends, a company operating in the global fandom business, has collaborated with Hanjin to expand its logistics operations.
This collaboration is primarily focused on the North American market.
Why It Matters: The partnership represents the continued efforts of both companies to strengthen their positions in the global logistics market.
The Key Points
- bemyfriends recently secured backing from a US venture capital firm.
- Hanjin launched "HOOT TOWN," a global C2C direct sales platform.
- The collaboration aims to provide comprehensive logistics services, including North American fulfillment and global LMD.
- Hanjin plans to establish a fulfillment center tailored to the fandom business.
The Big Picture
bemyfriends' services extend beyond K-Pop to cover eSports, entertainment, and media.
The company's wide range of services, from live streaming to fandom business consulting, demonstrates its approach to addressing various needs in the fandom industry.
This year, bemyfriends furthered its international aspirations by establishing a subsidiary in the United States and partnering with entities such as eSports team Sentinels and media creator EVERLAST KOREA.
Their participation in events such as the Sundance Film Festival and SXSW 2023 underscores their efforts to engage with the global industry.