Hyundai Motor Group is utilizing its fleet of vehicles to promote the South Korean city of Busan’s bid to host the World EXPO 2030 at the World Economic Forum (WEF) in Davos, Switzerland.
The WEF event brings together global political, business, and culture leaders.
During the forum, which runs from Jan. 16-20, the group will operate a fleet of 58 vehicles emblazoned with the Busan World Expo 2030 logo to promote the city to participating heads of state, Swiss citizens, and other visitors.
The fleet includes 45 eco-friendly models, including 18 Genesis Electrified G80s, eight GV60s, four Electrified GV70s, and 15 Hyundai Santa Fe plug-in hybrids.
In addition, dedicated electric vehicle (EV) charging stations and IONIQ 5 units for emergency charging have been set up near the event venues.
The fleet will be used as official transportation for Korean delegates to the forum and will also serve as a moving billboard to promote Busan as the host city for the 2030 World Expo.
Hyundai Motor Group also promoted Busan’s bid at the Bureau International des Expositions (BIE) General Assembly in Paris in June and November last year, with the fleet’s vehicles covered in the Busan World Expo logo.
In November last year, the Group supported the Busan World Expo bid with promotional banners and brochures during the official vehicle delivery ceremony at the Bali G20 Summit in Jakarta, Indonesia.