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Hyundai's High-Tech Archery Experience: The Path of An Archer
Source: Hyundai Motor Company

Hyundai's High-Tech Archery Experience: The Path of An Archer

Philip Lee profile image
by Philip Lee

Seoul, South Korea - Hyundai Motor Company announced the launch of an immersive archery experience event, "The Path of An Archer," showcasing advanced sports technology at Hyundai Motorstudio Goyang in South Korea from July 26 to August 18.

The event will offer the public unprecedented access to Hyundai's cutting-edge archery technology, previously exclusive to elite athletes. 

Key innovations on display include:

  • Self-adjusting shooting robot: This precision machine can repeatedly hit the same target spot, aiding in training and arrow selection.
  • Customized 3D-printed bow grips: Tailored to each athlete's hand shape, these grips aim to maximize performance by unifying the bow and archer.
  • Camera-based heart rate sensor: Operating from over 10 meters away, this non-invasive technology monitors athletes' stress levels without disrupting their focus.
  • Multi-camera posture analysis system: Providing instant feedback on archers' form to enhance training efficacy.

Visitors will engage with a 3.5 x 19-meter anamorphic widescreen, simulating an archer's journey from novice to national competitor. 

The exhibition is structured around three stages: "The First Draw," "Striving for Perfection," and "On the Biggest Stage," each offering unique insights into the sport.

Philip Lee profile image
by Philip Lee

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