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Kakao Overhauls Daum App with Four-Tab Interface, AI Features
Source: Kakao Corp

Kakao Overhauls Daum App with Four-Tab Interface, AI Features

Kakao Content CIC launches major update to Daum portal app, introducing personalized content feeds and enhanced shopping features.

Philip Lee profile image
by Philip Lee

Seoul, South Korea—Kakao Content CIC announced on Monday that it will update its Daum portal application comprehensively after nine years. 

The update will run sequentially from January 13 to January 19, 2025.

The revamped application introduces four new bottom tabs - Home, Content, Community, and Shopping - designed to strengthen its position as a comprehensive content platform.

The Home tab provides personalized content and practical information, including weather, stock market data, horoscopes, and current issues. 

Users receive continuous content feeds featuring personalized Brunch stories, Daum Cafe posts, short-form videos, and news based on their interests.

The Content tab maintains the existing front page functionality, delivering news from media outlets and specialized content from the Daum Channel, Shopping, Automotive+, and Workplace IN sections in short—and long-form formats. 

The Community tab serves as a space for user interaction and communication.

The Shopping tab features "Today's Shopping," "Talk Deal," and "Promotion" sections offering recommended products, events, and shopping content. 

Users can receive Kakao Pay points through daily check-ins via the "Benefits Plus" feature.

Kakao plans to enhance AI-based personalized services and add a "Short-form" bottom tab throughout 2025. 

The company unveiled a new brand identity featuring a dark blue logo that combines Daum's four traditional brand colors. 

The logo represents the convergence of diverse content and user opinions.

Philip Lee profile image
by Philip Lee

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