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Kia unveils car accessory made from ocean plastic.
Source: Kia

Kia unveils car accessory made from ocean plastic.

Philip Lee profile image
by Philip Lee

Seoul, South Korea - Kia Corp (000270. KS) announced on Monday the development of the world's first car accessory manufactured using plastic extracted from the Great Pacific Garbage Patch (GPGP).

The automaker will introduce a limited-edition trunk liner for its new EV3 model, utilizing ocean plastic provided by The Ocean Cleanup, a non-profit organization focused on removing plastic waste from oceans.

The trunk liner will be available in selected markets, coinciding with the EV3's market introduction. Kia did not disclose specific markets or pricing information.

Charles Ryu, Executive Vice President at Kia, stated the partnership demonstrates the company's commitment to environmental stewardship and innovation. Kia aims to increase recycled plastic use in its vehicles to over 20% by 2030.

The initiative aligns with growing automotive industry trends towards sustainability and circular economy practices. 

However, the company needed to provide details on the economic viability or scalability of the ocean plastic recycling process.

Boyan Slat, Founder and CEO of The Ocean Cleanup, indicated that this launch could be the first of many applications for reclaimed ocean plastic.

Philip Lee profile image
by Philip Lee

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