KT Launches "K intelligence" AI Brand with First AI Stadium in Korea

Seoul, South Korea—KT (NYSE: KT) introduced its new artificial intelligence master brand, "K intelligence," on March 23, 2025. The brand name combines "K," representing both KT and South Korea, with "intelligence."

The new brand will represent KT's AI products and services, which aim to advance South Korea's AI industry and improve customers' quality of life.

KT marked the launch with advertisements highlighting South Korea's "inherent AI DNA," from historical texts to modern big data centers.

KT has converted Suwon KT Wiz Park into an "AI Stadium" to coincide with the brand launch.

This makes it the first professional sports venue in South Korea to incorporate AI technology. 

The stadium utilizes KT Video Surveillance AI video analysis, which was developed in collaboration with the AI solutions company SuperbAI. 

This technology provides spectators real-time crowd density information to promote safer viewing experiences.

The stadium's skyboxes now feature a "High Order" system that delivers food directly to seats. 

KT ds provides AI-based real-time translation caption services to assist foreign fans attending games.

To commemorate the AI Stadium's debut, KT presented a K intelligence ceremony using 350 drones during the 2025 KBO League regular season opening game on March 22. 

The company plans to implement AI human technology for real-time interactions between players and fans and generative AI customer experience events.