LG to launch AI-powered Business Cloud at ISE 2025

Seoul, South Korea - LG Electronics announced the upcoming release of an enhanced LG Business Cloud platform at Integrated Systems Europe 2025 in Barcelona from February 4-7. 

The platform introduces LG DOOH Ads, a digital signage advertising solution that automates advertisement selection based on region, price, and ad type parameters. 

The system incorporates AI camera technology to analyze viewer demographics and behavior for targeted content delivery.

The company stated that the AI camera service requires external solution integration and additional payment. 

The system provides analysis reports on advertising effectiveness based on collected viewer data.

LG Business Cloud adds LG Pro: Centric Stay, designed for short-term rental operations. 

The platform maintains its existing solutions, including LG SuperSign Cloud for digital signage content management, LG Pro: Centric Cloud for hotel televisions, and LG ConnectedCare.

Grand Velas, a Mexican hospitality company, utilizes LG Pro: Centric Cloud to deliver room-specific information such as honeymoon discounts and shuttle schedules. 

A Spanish telecommunications provider and a U.S. fast-food company have implemented LG ConnectedCare for remote display management and error detection.

The company will provide verified LG Business Cloud platform subscribers attending ISE 2025 with a 50 percent discount on solution subscriptions.