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Nikon to Buy RED, Expanding into Professional Video Market

Photo by CHUTTERSNAP / Unsplash

Tokyo, Japan - Nikon Corporation (TYO: 7731) announced that it has agreed to acquire 100% of the outstanding membership interests in, LLC, a leading manufacturer of digital cinema cameras. 

The acquisition, subject to closing conditions, will make RED a wholly-owned subsidiary of Nikon.

Since its founding in 2005, RED has been at the forefront of digital cinema technology, introducing groundbreaking products such as the RED ONE 4K and the V-RAPTOR[X]. 

The company's innovations have earned it an Academy Award and made it a favorite among Hollywood directors and cinematographers.

The acquisition results from both companies' desire to meet customer needs and provide an exceptional user experience. 

Nikon's expertise in product development, reliability, image processing, and optical technology, combined with RED's knowledge of cinema cameras, compression technology, and color science, is expected to drive the development of distinctive products in the professional digital cinema camera market.

Nikon aims to expand its presence in the rapidly growing professional digital cinema camera market by leveraging the strengths of both companies.