South Korean integrated content studio Playlist has secured an investment of KRW 14.2 billion (USD 10.7 million).
This capital infusion was led by Altos Ventures and Hana Securities Club1 WM Center. The company's post-investment valuation remains undisclosed.
Why It Matters: The company plans to use the funds to expand its business and fund operations, including launching a membership service and expanding its music-related businesses.
Playlist is also focusing on overseas expansion, particularly in Japan, where Korean content is very popular.
Key Points.
- Since its inception in 2017, Playlist has raised 46.5 billion won in external funding.
- The company has made its mark in the drama segment with releases such as "Yeonae Playlist," "Teenager," "Boy Flight," "Youth Blossom," "Convenience Store Deceased," and "Weak Hero Class 1."
- Playlist is expanding into music and entertainment content and plans to release "Deal," a Wavve original, and "Play, Flea," an original for Hulu.
The Big Picture: Playlist is one of a number of South Korean content studios expanding their business into overseas markets.
The company's success in Japan is a sign of the growing popularity of Korean content around the world.
With its innovative and diverse content production capabilities, Playlist is well positioned to continue to grow its business and shape the global pop culture trends of the future.
