Rakuten Insight launches an AI tool for automated target profiling.

Tokyo, Japan - Rakuten Insight Inc. has introduced "Raku-Raku Profile," an AI-powered tool that automatically generates target profiles based on survey results.

The new tool utilizes Rakuten Insight's extensive lifestyle consciousness data to create detailed profiles of target audiences, including work and food-related attitudes. 

It can produce summaries and persona images within approximately five minutes.

Raku-Raku Profile aims to significantly reduce the time and expertise previously required for creating customer profiles after surveys. 

The tool is available at no additional cost to users of Rakuten Insight's internet research services.

The company states that the automated profiling enables quick understanding of targets and facilitates faster progression to next actions in marketing strategies.

Rakuten Insight plans to continue offering advanced solutions combining "next-generation internet research" with support for effective digital marketing PDCA cycles.

The tool allows users to edit generated profiles and create multiple versions by adjusting target conditions. 

It is currently compatible with Rakuten Insight's "lifestyle consciousness data" and "information sensitivity innovator" datasets, with plans to expand compatibility in the future.

Rakuten Insight will host online seminars from September 27 to October 3 to demonstrate the tool's capabilities and usage of lifestyle consciousness data.