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Samsung Expands Digital Wallet Platform to Eight New Markets

Photo by Rodion Kutsaiev / Unsplash

Samsung Electronics (KRX: 005930) will expand its digital wallet platform, Samsung Wallet, to eight new markets by the end of January.

The service will be available in Australia, Brazil, Canada, Hong Kong, India, Malaysia, Singapore, and Taiwan, although the availability of certain features and device compatibility may vary by market.

The move follows the successful launch of the Samsung Wallet platform in 21 countries last year, including Bahrain, China, Denmark, Finland, France, Germany, Italy, Kazakhstan, Kuwait, Norway, Oman, Qatar, South Africa, South Korea, Spain, Sweden, Switzerland, Vietnam, UAE, the UK, and the US.

The platform was previously known as Samsung Pay in South Korea.

As consumers increasingly turn to digital payment solutions, Samsung’s expansion of the Samsung Wallet platform into these new markets is a strategic move to meet the growing demand for secure and convenient mobile payments.

It also positions the company to compete with other major players in the digital wallet market, such as Apple and Google.

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