Samsung Electronics (KRX: 005930) has launched its Bespoke Top-Mounted Freezer (TMF) refrigerator globally.
The product will first be available in Thailand from the end of March and will be expanded to other regions by the end of the year.
The Bespoke TMF refrigerator is designed to bring a unique and stylish look to any kitchen with a wide range of custom color and texture options.
The product is equipped with the latest freshness technologies and energy-saving features.
Junhwa Lee, EVP and head of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics, said that consumers today expect appliances to surpass their essential functions.
With various colors and cutting-edge technologies, Samsung aims to provide a next-level kitchen experience.
The refrigerator has a flexible, flat door design with various expressive colors to match kitchen aesthetics.
It features a glass texture in Clean Black, Clean Navy, Clean Peach, Clean Pink, Clean Vanilla, and Clean White that provides a smooth, color-enhancing finish.
Samsung also offers Cotta textures in Metal Charcoal, Metal Pink, and Metal White that provide a warm, matte finish to baked terracotta.
In addition, the Bespoke TMF refrigerator is equipped with SmartThings Energy’s AI Energy Mode, Optimal Fresh+, and SpaceMax™ technologies.
Users can monitor consumption cost estimates and understand their energy usage with the SmartThings app.
The refrigerator features a dedicated Optimal Fresh+ compartment with four unique temperature modes designed to store different types of food efficiently and optimally.
The product offers 20 liters more storage capacity than previous models, and its SpaceMax™ technology allows for much thinner refrigerator walls without compromising energy efficiency.