Samsung unveils Vision AI, expands TV lineup at CES 2025

Las Vegas, NV—Samsung Electronics unveiled its Samsung Vision AI technology at CES 2025, expanding artificial intelligence features across its television portfolio, including the Neo QLED, OLED, QLED, and The Frame product lines.

The technology integrates three core personalization features: Click to Search for on-screen information retrieval, Live Translate for real-time subtitle translation using on-device AI models, and Generative Wallpaper for AI-generated custom displays.

The company's flagship Neo QLED 8K QN990F television incorporates the NQ8 AI Gen3 Processor, enabling 8K AI Upscaling Pro, Auto HDR Remastering Pro, Adaptive Sound Pro, and Color Booster Pro technologies.

Samsung has expanded its home automation capabilities through SmartThings integration, introducing Home Insights for environmental monitoring and Pet and Family Care for automated household management and behavioral detection.

The Frame Pro is a new addition to Samsung's lifestyle television segment.

It features Neo QLED technology powered by the NQ4 Gen3 AI Processor and includes Wireless One Connect for flexible installation.

Samsung has expanded its Art Store to include over 3,000 works, incorporating collections from institutions such as MoMA and the estates of Magritte and Basquiat. 

The service will be available across Neo QLED and QLED models.

In display technology, Samsung introduced The Premiere 5, a triple-laser ultra-short-throw projector with interactive touch features and LightWARP technology for object projection. 

The company also presented the MICRO LED Beauty Mirror, which was developed in collaboration with Amorepacific.

The company announced a partnership with Microsoft to integrate Copilot services into Smart TVs and monitors, with plans to expand collaborations with Google and other AI partners for Vision AI development.

The Samsung Vision AI features and related products, including the AI companion Ballie and Smart Monitor M9 with Copilot, received recognition with the 2025 CES Innovation Award.